Brand Book Guidelines and Assets
Explore our new HAGS Brand Book guidelines, access templates and assets to ensure you comply with our branding policy.
This page aims to provide you with a quick glance at the new branding, but please do familiarise yourself with the full Brand Book Guideline Policy for all the technical information.
Any questions, get in touch with our Marketing department.
2024 Brand Book Refresh
In this Brand Book Refresh, three clear sub-brands—Play, Park & Urban Furniture, and Sport & Fitness—have been established within the 'Master Brand' for global consistency. Each sub-brand has its own tone, colors, and visual appearance.
The Brand Book facilitates meeting customer needs efficiently through aligned look & feel, consistency, creative templates, and a clear customer journey.
HAGS Master brand colors:
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HEX A9D7AE |
HEX 729C7A |
HEX 6D6E71 |
HEX 231F20 |
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Download Brand Books & Assets
We want to help people experience life the HAGS way. We inspire children to open their imaginations and explore through the world of play. We connect people to the outdoors to be at one with nature. We help people get happier and healthier through exercise.
Explore the full version of the HAGS Brand Book - with all the technicalities!
Reach new heights. Explore, jump, leap into new territories and make things happen. This is the HAGS mission.
Together we can design and manufacture fun, safe play and recreation equipment for all ages and abilities. Whether it’s our customers, employees or distributors, we all have the same goal: to use our knowledge and skills to help people play, move and live the HAGS way.
Explore the shorter version of the HAGS Brand Book.
We have compiled all the PDFs, design assets, templates and some photography in our Asset Library.
You can access everything you need there!
Sub-brand: Play
Let their ambitions soar 28,000ft higher than Mount Everest!
We help young people enjoy the world of play to grow their imagination and creativity. Why create walls when you can move mountains?
HAGS Play colors:
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HEX A7C139 |
HEX 8EC95C |
HEX 406A37 |
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Sub-brand: Park and Urban
Let's help people to reboot and recharge in Nature!
We help people to socialise and enjoy spending time outdoors in parks and the local community. Huddle up and take in the view.
HAGS Park and Urban colors:
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HEX 5C4D4C |
HEX C2A9BE |
HEX A994B8 |
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Sub-brand: Sport and Fitness
Getting hearts and minds racing!
We help support people’s health and wellbeing through exercise and physical activity. Tone up, slim down or just work out.
On your marks. Get Set. Get Healthy!
HAGS Sport and Fitness colors:
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HEX DD898A |
HEX ECBAB4 |
HEX 915B60 |
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“Building a better brand experience is crucial because it creates a distinctive identity for a business, fostering customer trust, loyalty, and recognition, ultimately setting it apart in a competitive market”.
Brand Beats Product. Every. Single. Day.
